China-based game developer MiHoYo has rebranded as HoYoverse, a metaverse brand focusing on global expansion.
In a blog post posted on February 14, 2022, MiHoYo said its titles, Genshin Impact, Honkai Impact 3rd, and Tears of Themis, have all been "warmly received."
Besides its games, MiHoYo has brought a variety of entertainment content such as the N0va Desktop App and virtual character Lumi. Moreover, the game company's commitment to diverse, high-quality content extends to its release of anime, manga, light novels, and music.
It added that the launch of HoYoverse is a reflection of its "commitment to providing global audiences with immersive entertainment."
HoYoverse co-founder and CEO Haoyu Cai said that their mission in establishing the global brand is to make a "vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment." In turn, it will "provide players with a high level of freedom and immersion."
They will also "continue to focus on long-term operation strategies, consistent technical research, and innovation" in various fields, such as artificial intelligence (AI), cloud computing, and pipeline construction. With this, it will "ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience," according to Cai.
The official Genshin Impact YouTube channel has also reuploaded the game's version 2.5 trailer, with the significant change being the replacement of the miHoYo branding at the beginning of the trailer with a HoYoverse logo.
The HoYoverse intends to broaden its content production, technology research, and publishing duties through operations in different locations, including Los Angeles, Montreal, Singapore, Tokyo, and Seoul.
