Globe Telecom has dominated the four categories in the Mobile Network Operators 2021 report on the Philippines released by the international market research firm The Method Research.
According to The Method Research Q4 2021 data, Globe topped the categories, including network coverage, internet speed, digital marketing campaigns, and price competitiveness.
The survey, which covered 1,593 respondents nationwide, intended to understand and gather general insights into the Filipino's perceptions and preferences regarding the Philippines' mobile phone network operator sector.
Here are the following results in each category.
Best Network Coverage
- Globe - 33.63%
- Smart - 32.93%
- TNT - 11.59%
- DITO - 10.89%
- TM - 8.94%
- Sun Cellular - 1.95%
Best Internet Speed
- Globe - 31.55%
- Smart - 29.79%
- DITO - 21.16%
- TNT - 9.26%
- TM - 6.55%
- Sun Cellular - 1.64%
Most Competitive Pricing
- Globe - 27.46%
- Smart - 19.27%
- DITO - 17.13%
- TM - 17%
- TNT - 14.67%
- Sun Cellular - 4.41%
Best Digital Marketing Campaigns
- Globe - 38.29%
- Smart - 33.12%
- DITO - 10.01%
- TNT - 9.32%
- TM - 8.31%
- Sun Cellular - 0.88%
Almost a third of the 1,593 respondents, or 32.2%, were 18-24 years old, 23.8% were aged 25 -34, and 22% were in the 35-44 age bracket. The rest were 45 years old and above.
Male respondents made up more than half (52.3%) of the sample, while female respondents made up 47.7 percent. 56.2 percent were from Luzon, 21.1 percent from the Visayas, and 22.7 percent from Mindanao.
According to Method Research, competition among mobile operators in the country is "now fiercer than ever" following DITO's arrival.
Globe responds by accelerating network modernization and expansion initiatives in order to provide Filipinos with fast and reliable access.
"The results of the new survey affirms that Globe prevails as a trusted brand among Filipinos," said Globe President and CEO Ernest Cu.
"We are thankful to our customers for believing in us and staying with us," added Cu.
Source: https://blog.themethod-research.com/articles/mobile-networks-operators-awards-2021-philippines/
