An online video editor helps showcase products from each angle as it produces quality promos for social media platforms. Almost all media influencers have already understood the significance of video marketing.
That's why you will see Facebook, Instagram, and YouTube, flooded with brand videos. However, a few easy-to-use free video editing tools can let you stand out from the rest of the competition.
Producing premium videos is an engaging form of marketing than photographs. It reduces the hesitation of customers to make some purchases. Ecommerce videos for products can increase conversion rates too.
Given below is a compiled list of the five best video editing software. Every entrepreneur can check them out and choose one by their requirements. Here's running down some valuable features of the video editing software. Let's learn further.
#1 InVideo
Being one of the prominent online video editing tools, InVideo can be used on Windows and Mac. While editing or creating videos, beginners can use InVideo. It also offers an intriguing experience to amateurs as well professionals.
From offering a rich UI experience to providing many exciting features, the software enables you for the effortless production of videos.
This tool has been regarded as fantastic professional-looking software. After all, it makes the video creation more intriguing and fun. In addition, the primary focus of InVideo is efficiency. Using it helps in making eye-catching and attention-grabbing videos in a short timeframe. Its intuitive interface needs no editing expertise.
The only thing that you need to do is to make videos by using templates. Then, you can drag and drop the videos. It might be daunting to figure out the features while using the tool. However, in InVideo, one does not have to worry about it – kudos to the extensive collection of tutorials & guides. It provides you with three ways of making videos – Premade templates, Blank templates, and Text-to-video.
#2 VideoPad
VideoPad happens to be an exciting free option for everyone who wishes to create premium quality videos without forking out money. With this tool, you can love the experience of using easy-to-use and simple features. Some of them include 3D video editing, sound effects library, and more.
Users can edit the videos with the help of special effects, texts, overlays, and transitions. What's more, is that you also get sound effects and color adjustment features with the tool. Then, as you complete editing the video, all you need to do is to export it to the social media platform.
There's just one downside, and that said, it's simple for the advanced editors. It does not feature too many advanced features like other video editing tools present on the list here. However, it has impressive features – like adding light effects, overlay text & images, and fine-tune colors. With such features, you get enough to make your video editing experience worthwhile.
#3 DaVinci Resolve
DaVinci Resolve comprises color correction, professional 8K editing, audio post-production, and visual effects in one single production tool. That's the main USP of it being a fan-favorite choice amongst film editors, TV editors, and commercial professionals.
DaVinci enables online as well as offline editing, and the high-performance engine saves your time while trimming or editing. This tool doesn't take much time for processor-intensive file formats such as RAW and H.264.
Its complex features might be huge for many users. However, the free version is ideal for most advanced projects. The features you get with it include:
- Dual timeline for cutting, trimming, and quick navigation
- Intelligent editing syncing audio as well as visual clips
- Dedicated trim interface giving an ability to edit in detail
- Built-in tools for retiming, picture-in-picture effects, dynamic zoom, stabilization, audio, and text
- Quality motion speed changes and conversions for the frame rate to realistically and quickly speed up and slow down the clips
- Facial recognition detecting faces in the clips & automatically creating bins based on people in every shot
#4 OpenShot
The easy-to-use UI is the prime USP of OpenShot, which is why people consider it a great video editing tool for beginners. Although complex tools might offer more editing components, the intuitive interface & minimal design are ideal for simplified editing.
OpenShot happens to be an efficient option for small businesses. It's best for clip resizing, trimming, scaling, rotation, as well as snapping. It offers frame stepping, credit scrolling, audio editing, real-time preview, and time mapping. Some features are:
- Unlimited layers for background videos, watermarks, as well as audio tracks
- Drag-and-drop for easily adding audio, video, and image files
- Customizable templates for title-card
- Digital video effects, such as gamma, brightness, greyscale, hue, chroma key compositing, and more
- Keyframe animation for animated videos
#5 Blender
This video editing is an open-source and free 3D creation suite, which includes intriguing features for modeling and rendering 3D animations. It's a collaborative creation of developers. The community gives Blender extensive tools. Blender has been designed primarily as a 3D animation tool.
However, it also comes with a functional video editor that's enough for users' needs. It can tackle complex edits, such as video masking. Experienced users can find powerful features for advanced projects; some of them are:
- Path-tracer engine to offer realistic rendering
- Advanced rendering process for speeding up and exporting
- Options for coding the game logic into software for the development of video games
- Advanced animation tools for the purpose of realistic kinematics
- Extensive library of vignettes and visual effects
Bonus tool: FlexClip
FlexClip is one of the most versatile video editors on the market today. The tool is aimed at bloggers and small businesses who need a quick fix to their video creation needs.
This free online video editor offers a variety of media options. It has a library containing millions of royal-free images, videos, and soundtracks. This allows you to create visually appealing content even when you run out of filmed clips.
The easy availability of all the free editing tools, along with a diverse media library, makes FlexClip the suitable editor for your video creation.
Here are some of its features.
- Cloud-stored function for trans-devices editing, anywhere and anytime.
- Storyboard and timeline modes for both beginners and professionals.
- Free tools like Screen recorder and video converter.
- Easy to use and crop videos.
- Hundreds of free images, videos, and music.
Bottom Line
Videos have garnered more popularity than pictures and text posts, as they are more engaging as well as entertaining. A professional marketing video helps all the professionals, brands or companies tell a tale about the products or services.
Additionally, it establishes an emotional connection with prospective buyers. Besides this, it beats the YouTube algorithm, captures the audience's attention, develops brand personality, and maximizes ROI on paid ads.
So, why should you leave behind? Use any of the software mentioned above, create and edit videos to suit your requirement and impress your audiences.
