Mobile battle royale game Free Fire will host a roster of virtual and real-life activities with famous K-pop group BTS for its global collaboration campaign, Gen FF, also known as Generation Free Fire.
From March 23, 2022, Free Fire players will be able to experience Gen FF both in-game and beyond, featuring "The Free Fire x BTS Show," a revamped interface, a curated collection of Free Fire x BTS content, and exclusive behind-the-scenes footage.
According to game developer Garena, Gen FF represents the generation of players who grew up alongside the game: the gamers who contributed to and shaped Free Fire into the global online mobile game that it is today. This partnership with BTS has an impact on both in-game content and activities outside the game, encouraging all Free Fire players to embrace their individuality and express themselves both in-game and in real life.
Take a look at what BTS members, including Jin, RM, Suga, J-Hope, Jungkook, V, and Jimin, have to say about the cooperation by watching the video below. They make reference to BTS's own in-game emotes, designed costumes, and other surprises that await gamers.
The Free Fire x BTS Show - Exclusive collaboration variety show
Gen FF will launch "The Free Fire x BTS Show" to Free Fire, a first for the mobile game. It is an exclusive two-episode collaboration variety show in which all seven members of BTS participate in a number of activities and discussions centered on Gen FF.
Free Fire x BTS crossover event
Besides the in-game reskin and new lobby soundtrack, players will have access to various Free Fire x BTS skins and emotes designed by the BTS members.
Moreover, the vibrant costumes and collectibles in the Free Fire x BTS collection encapsulate the seven members' distinct styles and personalities. Members of BTS discuss what they intend to portray through the images in The Free Fire x BTS Show, which features hand-drawn and handcrafted designs.
More surprises
From March 23, observant players will discover BTS banners and artwork hidden in unexpected locations when traveling the maps.
Additionally, players can get a first look at the exclusive Free Fire x BTS collection, which will be released in phases during the campaign, beginning on March 24.
You can follow Free Fire on Facebook, Instagram, and YouTube for the latest update on the Free Fire x BTS crossover event.
For those unaware, Garena Free Fire or Free Fire (with an enhanced version known as Free Fire Max) is a free-to-play mobile battle royale game that comprises two basic modes: Battle Royale and Clash Squad. The players' ultimate mission, concentrating on shooting and survival, is to be the last person standing.